60% of mothers currently buy organic baby food, which is widely available. Non-organic foods risk contaminants such as pesticides, which have a bigger impact on babies than adults because the proportion of food they eat to body weight is higher.

Clothing can be expensive, and as your baby grows so quickly in the first few months they soon outgrow their clothes. Friends and relatives are good sources of second hand baby clothes, and if you are planning on having more than one baby then don’t throw anything away first time round! Once you’ve finished with baby clothes hand them on, or take them to a second hand or charity shop.

Buy bedding made from natural materials such as cotton (preferably organic), wool, hemp or silk to reduce the likelihood of solvents and other chemicals coming into contact with your baby’s skin, and being inhaled.

An average baby gets through over 5,000 nappies, at a cost of around £1,200 a year to the parent (and that’s for 2 or maybe even 3 years).

Many brands contain chemicals such as parabens or propylene glycol (anti-freeze).

Breast feeding is widely recommended for most mothers as the best and most nutritious way to feed your baby.