Someone who thinks about the companies they are buying products from.

Someone who thinks about the products they are buying: the way they are made, the sources of raw materials, the labour used to make them, the impact on the environment of the product before, during and after manufacture, and before, during and after use.

Someone who thinks about their own impact on the environment, and tries not just to minimise it, but work towards an overall positive footprint.

Someone who believes that exploiting other people, animals or the environment is wrong, and working in sustainable partnership is right.

Someone who believes in the greater good, rather than selfishness, greed and profit for the sake of it.

Someone who makes conscious moral choices based on the bigger picture, who is aware, who is informed.

Someone who prefers to trade with other people and companies who have the same values.

Is this you?